The Luxury Ideal : (Post-Empire)
A vital luxury brand has to engage and reflect a contemporary world to maintain its relevancy.The ideas about to be expressed are not all mine. They were gleaned during a dinner conversation at Kingdom...
View ArticleLuxury Is Color
The legendary YSL logo was designed in 1963 by Adolphe Jean-Marie Mouron a/k/a CassandreI'm currently entrenched in this design project. read more
View ArticleCartier's Multi-Channel Masterpiece
Luxury brands are jumping on the multichannel campaign bandwagon to spread the word about new products.“Any time you can have someone else communicate on behalf of a brand in a very in-the-know kind of...
View ArticleMikimoto's Empire Of Taste
Mikimoto's silver, pearl and diamond earring.If you had to wait on nature to produce pearls, then that rare commodity would be unreasonably scarce.read more
View ArticleON TO INDIA: THE NEW CHAPTER IN LUXURY IMAGING
Hermes, too, would probably love to put a bid in as brand pioneers.I ought to be ashamed of myself, actually, for that title slug... "The New Chapter". read more
View ArticleThe Oberoi Udaivilas, Udaipur India. #everything
This hotel has become a major branding experience in the possibilities of Indian luxury.There are more self-consciously opulent hotels in India (the Taj Lake Palace also in Udaipur , for instance) and...
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